Monday, June 8, 2009

To be honest, I don’t think about race and gender in the media or outside of the media much. Being the first one asked in class today, on the spot, what I thought of when I hear the word “race”, I answered, “Color of the skin.” After hearing the majority of the class then answer they thought of heritage and traditions, I thought my answer sounded rather raw or uneducated. We later discussed in class if race was something man created and I think the general consensus was yes to an extent. I kept thinking about it after class and liked my initial answer better. If man created race to categorize, then it really is more about what is on the outside, the skin, than what is on the inside, traditions and heritage. When you hear “the blues”, which is a tradition or heritage, do you think “African-Americans?” I don’t. I think soulful, down on my luck music, not race. The traditions and heritage are what make people special and unique and color of skin does not matter. That was not supposed to come across as “Holier-than-thou”, I promise, so please don’t take offense to that. I am 100% sure I would have answered as the majority of my classmates had, had I not been the first one asked. And you may stick to or defend your answer, which is great too, because there are no wrong answers on a question like that. This may not even make sense to anyone other than me, but that’s the great and terrible thing about a blog. It’s just some guy sitting at his computer spewing his opinion unchecked.

When it comes to thinking about race and gender in the media, I bet the majority of middle to upper-middle class white males are probably in the same boat, and that boat is the U.S.S. Status Quo. Those in my demographic, but who are not working in the business or studying the field really have no reason to think about it. The world they see on television or the big screen probably closely reflects the world they live in so why would they analyze the media they are consuming. I picked up a Boyd Street magazine on the way home from class and quickly looked through it. Then I started thinking about this class and the blog and I looked through it again. There are approximately 170 people pictured in the 23 pages of the magazine including the ads. Of those pictured, there are, by my best guess, nine or ten that are not Caucasian. This is obviously a crude study and guess by myself but even if I am off by a few numbers, you can see that the percentage of different cultures represented is miniscule. However, is this so far off from the breakdown of racial percentages in Norman and the University of Oklahoma? Without looking at the official numbers, Norman seems to me to be very white. So maybe that is just smart business on the part of Boyd Street magazine to cater to their audience. Just like Black Entertainment Television (BET) features, I’m guessing here, mostly African-American presenters and shows starring African-Americans. Those tuning in to BET expect this and would be surprised if it were any other way.

4 comments:

  1. Just like you I continued to think about our discussion long after class was over. I thought about everyones answers to the question "What is race?" and honestly I had never thought about it. So just like you answered I probably would have said the color of your skin. I don't know if you feel the same way but it feels a little shameful to me that it was never discussed in high school or any of my prior education.Your examples of Boyd Street magazine and BET were interesting. It still seems kind of wrong that in Boyd Street they under represented minorities to that extent even if the majority that read it are white.

    ReplyDelete
  2. Your 'off the top of the head' answer was exactly right. I can almost bet that everyone's first thought was skin color as well; you were just the first to say it. The blues music example was different and refreshing, because that’s what most people I have come across think of. And from your explanation, I would consider country music a type of blues, too. Isn’t country music basically stories about hardship, love and heartache? Or, at least the songs I’ve heard are. As far as Black Entertainment Television goes, the station does feature the majority of black people, but on the awards shows, and some regular shows, they feature anyone who is more popular and famous at the time, no matter their race. Just like MTV, originally geared for white kids, is branching out and doing. Vote for Pedro.

    ReplyDelete
  3. I like your approach. I've never looked through a magazine thinking about the pictures in that manner. I think I'm going to pick up a few magazines sometimes and do this crude study, or even watch TV and do the same for commercials.

    My opinion is that advertisers have to appeal to all races in some commercials, so you will undoubtedly have some diversity. [Such commercials or advertisements have groups of people that are generally over 5 or 6 strong, with at least one person from each demographic] I don't like it at all. I also find it disturbing sometimes that ads will either have a Caucasian family, a Latino/Hispanic family or a African American family....It's all based on what group the advertiser wants to reach...advertising is all messed up in my opinion. Good approach though, I really liked thinking about this

    ReplyDelete